Hello PM
A Product teardown case study
Overview
Mission
HelloPM is a learning platform and community dedicated to Product Management education led by Senior Product Leaders and Industry experts. Launched in 2022, HelloPM has released 15 cohort editions of their Product Management Bootcamp program till date and currently has nearly 500 members.
“To build a premium community for product managers and enable learning and growing together.”
Business Goals
Scale Reach
Improve Engagement
Increase Revenue
Sizing the Market
India’s EdTech industry is growing at a rapid rate and is estimated to reach $10.4 billion by 2025 with 37 million paid EdTech users. Product Management is among the most popular and one of the fastest growing industries in the market. It expects to have 22 million job openings globally. According to Glassdoor, Product Manager is the third best job in the US in 2022 with an average salary of ~$147,000. Many companies have been seen emerging in the Indian Market.
Students
Hello PM ecosystem
Hello PM is a dual sided ecosystem where providing value for both students and educators is equally important
Educators
Analyzing User Segments
For this engagement the focus was to understand the Student Segment in greater depth with the goal to identify areas of improvement to boost engagement and scale program to recruit more students. The Hello PM target users can be split into 3 segments viz. Aspiring PM, Active Cohort members, and Community Alumnus.
Aspiring PM
Goals
To get into a full fledged PM role
To build a solid foundation of PM concepts/tools
As a fresher in the field seeks experts’ assistance to crack PM interviews
Looking for a community to connect with peers and learn
Hello PM Student
Goals
To get systematic and deep learning
To get into PM role
Wellverse self on product fundamentals & apply back the learnings to his startup.
Connect with a network of experienced PM
Hello PM Alumni
Goals
Looking forward to give back to the HelloPM community
To build a strong network with PMs
Get mentorship from HelloPM experts to excel in the new role
To stay updated on latest PM insights
After understanding the core segments, conducting an extensive journey mapping workshop allowed further identifying the unveiling pain points associated at different stages in the user’s journey with Hello PM as well as potential areas of opportunities.
Solution Brainstorming
Process
Prioritzing the Solutions
To better understand which should be the areas of focus in short, mid and long term, lets assess each ideas on two major factors impact and effort.
Measuring Success
User Growth
- Increase in Channelwise Client Conversion rate
- Monthly increase in Social Media followers
- Increase in guest session enrollment and attendence
- Increase in Number of Slack Community Members
Engagement
- Increase in number of signups for contests
- Increase in Net Promoter Score (in post session feedback)
Revenue Growth
- Monthly recurring revenue from each new revenue growth solution mentioned.
- Churn Rate of the users of the new programs
Credits
Firstname Lastname
Title / Role
Firstname Lastname
Title / Role
Firstname Lastname
Title / Role